LANA is a brand of natural Crimean cosmetics with a natural composition, inspired by nature and purity
ABOUT THE PROJECT
Develop branding for LANA within a limited budget and under high competition: brand platform, positioning, and a visual style that would stand out in the market.
TASK
LANA
(01)
+
+
Analysis and strategy
I provided recommendations for communication not only in static formats but also in photo content. I selected relevant visual references for inspiration and style alignment.
VISUAL
I developed the brand positioning, brand platform, and TOV (tone of voice).
PLATFORM
I conducted research on the target audience and competitors and identified the key USP for the future concept.
RESEARCH
Based on the constraints, the competitive landscape, and the defined brand character, I developed a relevant and flexible concept based on typography.
Typography-based design emphasizes naturalness and creates a sense of purity and neatness
DEVELOPMENT
(02)
CONCEPT
Labels were developed for each product as needed. For soaps—wrap bands, for creams—stickers. I also designed business cards and stamps, and selected packaging materials and print carriers in a consistent brand style.
(03)
FLEXIBLE
DESIGN
SYSTEM
DESIGN
SYSTEM
DESIGN
LABEL AND PACKAGING
Since the brand did not have a defined product line at the time of development, the design was initially built as a universal and flexible system for future expansion of the assortment.
(04)
I was involved not only in design but also developed recommendations for photo content, TOV for social media, and selected visual references to maintain a cohesive style.
Product presentation
IDENTITY
I continue to maintain the integrity of the style, ensure adherence to style guidelines, and monitor its relevance.
(05)
SUPPORT
Labels have been developed, and their development is ongoing.
Product photo shoots that I organized.
The LANA Telegram channel continues to expand; in the future, the creation of a website and the design of VK and Avito pages are planned
Weeks to create the brand and identity, including three concepts
WHAT ELSE?
(06)
RESULTS
0
0
0
