eng GOJI ION

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Development of video and digital communication for the Gorji Ion.

ABOUT THE PROJECT

Holding Aqua launched a new electrolyte water brand, and it was necessary to develop communication tailored to the target audience—athletes. It also needed to be adapted across different formats: video, website, and banners. Additionally, a sales story was created for the retail network.

TASK

GORJI ION

READ THE ARTICLE ON SOSTAV

(01)

ANALYSiS OF THE
CURRENT IDENTITY

Initially, Gorji Ion did not have an up-to-date design system. Within the project, I developed a visual language: selected a typeface and created a graphic device that conveys the brand’s dynamism and became the foundation for further communications, including video materials.

SALES STORY

Design was used as the primary tool to visually highlight the product’s advantages and enhance its appeal for inclusion in the retail assortment.

Using graphics and visual structure, I developed a sales story for retail chains

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I also defined the visual parameters of the shoot: wardrobe, lighting, light and shadow, and frame composition.

Based on the approved script, I developed
a storyboard of key frames, worked out the characters’ appearances for casting, and designed
all scenes, including the packshot.

(03)

for the video

From the initial stage of the project, I developed the storyboard, graphic techniques, and visual mood, building a flexible visual language.

Storyboard creation

Behind-the-scenes from the shoot

Sketch of all characters together

Сreated packshots with sports equipment to emphasize the product’s connection to physical activity

скетч пекшота

Packshot sketch

Final packshot

Banner sketch

Final banner

Scene sketch

Final frame from the video

Scene sketch

Final frame from the video

When appearing on the character, the titles transition into an outline, and their tilt follows the dynamics of the athletes’ movement

Video graphics

(04)

The graphic technique was created based on the Gorji label and the dynamics of the video. For the production team, I prepared previews with the key graphics for each frame and detailed a technical specification for title animation, ensuring a consistent and clear visual language for implementation.

BANNERS

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After the edit was approved, together with another designer, we developed digital banners. I formulated the main creative concepts, which were then adapted for different formats and platforms