READ ME
A New Year’s special project by Avito dedicated to couriers.
About the project
Develop clothing for interviewers for a New Year video by Avito about couriers, as well as a winter merch line for a competition. In addition, design the VK public page and a Telegram bot, ensuring a unified visual brand communication.
TASK
AVITO SPECIAL
PROJECT
PROJECT
This connection was achieved through the brand’s signature colored circles, into which the New Year symbol—snowflakes—fit well.
Within the task, it was necessary to create something new while staying within Avito’s identity and preserving all of its brand elements.
I analyzed the brand’s style, previous merch lines of Avito, competitors’ visuals, and the real needs of couriers in winter, so that the future design would fit the merch harmoniously and be functional.
(01)
of the current identity
=
+
Analysis
(03)
Generation and mockups
It was decided to make the jackets and the box silver to emphasize the pre-holiday theme of the video.
Using generative tools, I presented the client with options for interviewer jackets and the placement of prints on them.
(02)
DESIGN
DEVELOPMENT
I created a flexible graphic style that works equally well on merch and static visuals. In addition, jackets for couriers and a delivery box design were developed.
All merch was designed with the real winter needs of couriers in mind
I also created mockups from regular photographs to demonstrate how the design works across different formats.
*Delivering warmth
*Avito Jobs unites
*Delivering energy
I designed the VK public page for Avito Services and the Telegram bot based on the identity of the special project. The SMM included: avatar, header, widgets, and post visuals.
(04)
DESiGN
SMM
VK widgets
Post layouts for VK, advertising banners, and the bot
VK header design
The new banner style attracts audience attention while remaining recognizable.
In the banners, I combined Avito’s brand style, a text frame and its grid, adding updated graphics and photos of couriers.
VIDEO
(05)
After the main edited version of the video, I helped adapt it to a vertical format and selected a suitable music composition.
frames from the video
In addition to the video itself, digital KV assets were developed
I created key visuals for VK and the Telegram bot
An article about the project on Sostav
The video features merchandise designed by me, and I also provided full visual support for the special project, maintaining brand consistency across all materials
Seven record-breaking days were spent on the project’s implementation
WHAT ELSE?
(06)
RESULTS
0
0
0
read me
