— Social media design
— Presentation design
— Development of key visuals (KV) for digital advertising campaigns
September 2022 — April 2023
TRAffic
isobar
isobar
Advertising Agency
Graphic designer
— Work on print materials (merch, banners, POSM)
— Illustration
— Video editing
— Development of concepts for art objects
— Layout of multi-page publications
— Identity development for events
October 2023 — July 2024
TROFOTO
DESIGn
DESIGn
design studio
graphic designer
— Development of concepts and key visuals (KV) for advertising campaigns (digital, outdoor, SMM)
— Work on print materials (merch, banners, POSM)
— Storyboarding for scripts
— Development of graphic concepts for video
— Illustrations for projects
— Development of website concepts in Figma
— Adaptation of banners for digital
— Visualization of complex information for brands (infographics, diagrams)
— Development of client presentations
January 2024 — July 2024
DDB
RUSSIA
RUSSIA
Advertising agency
Junior Communication Designer
Deasign
Agency
Agency
Creative agency
Middle+ creative designer
July 2024 — present
— Creation of creative ideas, concepts, and key visuals (KV) for advertising campaigns (digital, outdoor, SMM)
— Storyboarding for scripts
— Working on print materials (merch, banners, POSM)
— Developing graphic concepts for video
— Creating illustrations for projects
— Designing product cards for e-commerce
— Visualizing complex information for brands (infographics, diagrams)
— Developing client presentations
— Participation in workshops, research, and competitive analysis
— Working on the agency’s identity and branding
— Managing the agency’s Telegram SMM channel and designing case studies for the portfolio
1.
7.
Typography. Development of typographic systems: typeface selection, hierarchy construction, and grid work. Adaptation for print and digital media.
6.
Illustration (2D raster, vector). Original illustration as part of a brand’s visual system.
5.
Digital adaptation of the brand. Development and translation of the identity concept into the digital environment (Tilda, Readymag), basic prototyping.
4.
Communication design. Development of visual communications within the brand: posters, key visuals, flyers, merchandise, print materials, and promotional assets.
3.
Creation and scaling of visual systems. Composition, color systems, patterns, pictograms, and navigation elements. Adapting the identity across different touchpoints while maintaining consistency.
2.
Research. Market and competitive analysis, as well as target audience analysis. Identification of insights and visual codes. Preparation of the strategic foundation: mood boards, reference analysis, and DO’s & DON’Ts.
- I practice calligraphy and photography as a hobby
- Currently taking language courses to improve my B2 level
- I run an educational blog about design in social media
- Graduated from HSE University, Communication Design, with honors.
- My project won an OPEN CALL from EYCH, and packaging featuring my design was available for purchase in partner coffee shops.
- The UPSCALE project was published on the website of the Union of Designers of Saint Petersburg.
- Projects with my participation were published on the website of Sostav
- Developed branding and curated a personal exhibition on AI art, UPSCALE&.
ADDITIONAL
Achievements
Branding and identity development (full-cycle): brand strategy → concept → visual system → brand book. Development of positioning, TOV, and brand archetype. Creation and presentation of conceptual solutions to the client.
HARD SKILLS
Work experience
Middle+ communication and brand designer
ALISA
FRULENKO
FRULENKO
- AI (Midjourney, ChatGPT, Photoshop, Kling, Reve и др.)
- Pinterest, Cosmos
- Notion, Trello
- Tilda, Readymag
- Keynote
- Adobe Suite (Illustrator, Photoshop, Indesign, AfterEffects)
- Figma
- Procreate
TOOLS
1.
6.
Organizational skills: I structure projects from start to finish and follow a clear workflow.
5.
Self-learning: quickly master new tools and processes
4.
I am able to present and convincingly defend design decisions to clients.
3.
My empathy helps me better understand project requirements, more accurately identify client needs, and build effective communication with them.
2.
I enjoy non-standard and complex tasks.
Punctual, meet deadlines.
Soft SKILLS
Working conditions
Education
Saint Petersburg.
Office, remote, hybrid.
Open to relocation
- 5/2
- Freelance / project-based
HSE University, Communication Design, Saint Petersburg, 2019–2023
Working conditions
EDUCATION
Saint Petersburg.
Office, remote, hybrid.
Open to relocation
- 5/2
- Freelance / project-based
HSE University, Communication Design, Saint Petersburg, 2019–2023
